AI Law | Beyond the “Digital Mask”. The Push for Artificial Intelligence (AI) Transparency and Israel’s Protection of Privacy Law and Amendment 13

AI systems can now generate faces, voices, and mannerisms that are indistinguishable from real people. What once felt like science fiction is now a routine business capability and a growing legal risk.

In a previous client update titled “Just Another Part of Me: Protecting Likeness in the Artificial Intelligence Era”, I examined the proposed U.S. NO FAKES Act and its attempt to create a federal “digital replication” right. While the U.S. debate also focuses on identity as a property right, other jurisdictions have moved decisively in additional directions including regulation through transparency, consent, and accountability.  Two developments are particularly relevant to understand:

The EU Artificial Intelligence Act (EU AI Act) (Also reviewed in a previous article titled “The EU Artificial Intelligence (AI) Act - What It Means for Your Business Today”), now in force, which introduces mandatory transparency obligations for certain AI-generated and AI-manipulated content, and

Israel’s evolving privacy law framework, including the new Amendment 13 to the Privacy Protection Law, and prior to that, a highly relevant guidance issued by the Privacy Protection Authority (PPA) on deepfakes (August 2022), which was recently adapted for Amendment 13.

Together, these signal a clear regulatory direction - the “digital mask” is no longer legally invisible

Download the full client update from here:

Article about Israel and Deep Fakes 10012026.pdf

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